Destination centre-ville takes advantage of a continually growing notoriety. Combining a varied communications program with its own tools and a noteworthy media presence all year long, Destination centre-ville showcases the unique position of Montreal's downtown core and helps raise public awareness of the area and enhance its reputation.

Montréal centre-ville is the official magazine promoting downtown Montreal . It showcases downtown businesses in a prestigious and full-color presentation where you can read up on downtown activities, attractions, events, restaurants and the latest trends for today's consumer.

Media presence

Having become, over the years, downtown Montreal's representative of choice, the association granted a number of interviews to both the electronic and print media on many strategic issues.

Advertising

With its promotional actions and purchasing of advertising spaces, Destination centre-ville promotes downtown attractions and events . For instance, the Santa Claus' Parade was promoted by an advertising campaign that included print ads, electronic press, ads seen in the public transit system, radio and television commercials and telecast of the event on national networks. Other examples of publications that promote activities and events in the downtown area are: the Christmas insert (500 000 copies), an outstanding reference document with information on shopping, family outings and discount parking for holidays; the christmasinmontreal.com website which provides a window on the many Christmas activities; our website, www.destinationcentreville.com which has been visited by more than 50 000 peoples in 2007.