Santa Claus Parade

Big Contest!

Next Destination centre-ville’s Santa Claus Parade will be held on Saturday, November 22, 2014.

Destination centre-ville’s Santa Claus Parade kicked off the Holiday Season on November 23, 2013 on Sainte-Catherine Street West with, among others, Joannie Rochette, Maxime Landry, Québec Issime’s Décembre and The Grand Défi Pierre Lavoie.

The most popular Christmas event in Quebec. A not-to-miss kick-off of the Holiday festivities, the parade has become a genuine tradition.

Presented by Destination centre-ville and produced by Daniel Bouchard, Destination centre-ville’s Santa Claus parade exhibited some twenty large floats among which the completely renovated floats of the Star Fairy and of Santa Claus, as well as a thousand singers, dancers and street performers. And needless to add the highly expected arrival of Santa Claus…  

Among the different tableaus depicting the magic of Christmas, Québec Issime Décembre show singers animated Place du Marché.  Also present and opening the parade, the Grand Défi Pierre Lavoie team with its founder Pierre Lavoie, as parade’s guests of honour. Musical performance by Maxime Landry, grand winner of Star Académie 2009, warmed up the crowd with classical Christmas carols from his newly released album Noël Blanc.

Joannie Rochette, the parade’s Star Fairy!

After inspiring the whole country in Vancouver 2010 Winter Olympic Games, the figure skating bronze medallist happily joined the Christmas parade as the Star Fairy. She had the ultimate mandate to warmly prepare the crowd and the ground for Santa Claus’ arrival.

2013 Mega Contest Journal de Montréal - Santa Claus Parade
More than $12,000 in prizes has been given for fabulous Christmas presents and magical downtown evenings!
Here are our 2013 winners. Congratulations to everyone!


10 toy gift sets valued at $400 each, provided by Quebec’s very own MEGABLOCKS
1- Isabelle BLANCHARD, Saint-Hyacinthe                     
2 -Andrée DESROSIERS, Notre-Dame des Prairies 
3 -Louise DUQUETTE, Dorval
4- Jean KEMP, Laval                       
5 -Danielle MASSE, Vaudreuil-Dorion      
6 -Jacqueline MÉNARD, Gatineau               
7 -Louise MILLETTE, Lachine   
8 -Marie-Andrée NOËL, Mascouche           
9- Sylvain SIMARD, Pointe-aux-Trembles
10- Mario VIENS, St-Jean-sur-Richelieu


6 $500 gift cards to shop downtown
1- Diane CÔTÉ, Saint-Hubert
2- Johanne CHARRON, Sainte-Rose
3- Suzanne CHAREST, Ste-Hyacinthe
4- Georges DOUVILLE, Laval
5- Madonna EL-HAGE, St-Laurent
6- Daniel PRIMEAU, Valleyfield


15 pairs of tickets to the family-friendly show Décembre, le Noël de Québec Issime (December 12-29, 2013 at Place des Arts)1- Yolaine BELLEMARRE de Plessisville
2- Antoine BILODEAU, Montréal
3- Serge BOLDUC, Laval
4- Nadine CHASSAGNE, Montréal
5- Richard CYR, Laval
6- Georges FHAHIFF, Westmount
7- Roger GENEST, Deux Montagnes
8- Louise  GERMAIN, Montréal
9- Michel FOREST, Farnham
10- Yolande LACHANCE, Pierrefonds
11- Hélène LALIME, Montréal
12- Lise LECOMPTE, La Prairie
13- Suzanne LE MOIGNAN, Montréal
14- Céline RICHER, St-Jérôme
15- Véronique TARDIF, Bois des filion


10 pairs of tickets for Cirque du Soleil’s Varekai (December 20-30, 2013 at the Bell Centre
1- Nicole CARPENTIER, Montréal
2- Jean-Pierre CHARPENTIER, Repentigny,
3- Marie C. CORDIANO, Saint- Hubert
4- Martine CYR, Brossard
5- Nancy DUPONT, Terrebonne
6- Nathalie FRAPPIER, Montréal
7- Lucienne GAUDREAULT, Montréal- Nord
8- Ginette HALIME, Repentigny
9- Jacques LÉGARÉ, Ste-Anne des Plaines
10-Josée POISSON, Sainte-Martine


5 family pack of 4 tickets for Disney on Ice: Let’s Party! (March 5-9, 2014 at the Bell Centre)1- Diane BARON de Sherbrooke
2- Sylvie COURCHESNE, Montréal
3- LANDRY Réjeanne, Saint-Jean-Sur-Richelieu
4- Carl PROVOST, Repentigny
5- Lise SIMARD, Verdun.


Downtown on social media
Use hash tag #defileduperenoel on Twitter to share your enthusiasm, your pictures and your videos. Visit our Facebook page at and follow us on Twitter @Mtl_centreville to find out all about what’s going on downtown over the holidays. You can also share your photos on Instagram via mtl_centreville.

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