Santa Claus Parade

Big Contest!

The 65th edition of the Santa Claus Parade Destination centre-ville 

It will mark the arrival of the holiday season in downtown Montréal with the new Christmas Fairy Marie-Eve Janvier, the singer Michaël Girard, as well as several new features such as the floats for Le Grand Sapin, La Guerre des Tuques 3D and many more!

On Saturday November 21 at 11:00 am, the public is invited to come celebrate the arrival of the holiday season in downtown Montréal. Young and old are expected on Sainte-Catherine West, between Du Fort and Saint-Urbain streets, to experience the excitement of the most popular Christmas event in Quebec! The parade is a “must” to launch holiday celebrations and has become a tradition for thousands of visitors.

Presented by Destination centre-ville and produced by Daniel Bouchard, the Santa Clause Parade Destination centre-ville will once again feature more than twenty floats, including the Star Fairy’s and Santa Claus’s, a host of singers, dancers and street performers. And who can forget the many new features this year, including the brand new floats for Le grand Sapin, À la recherche du Pôle Nord and the highly anticipated La Guerre des Tuques 3D guest float presented by Natrel.

Among the various groups that will inspire Christmas magic over more than a kilometre are the polar bears, hosted by the singer Michaël who this year is presenting his brand new recording Nuit de Noël, an album of Christmas classics that captures the warmth and magic of the holidays.

Marie-Eve Janvier is the Christmas Fairy!

Each year, the Christmas Fairy’s presentation is one of the parade’s most eagerly awaited.  This year, the sparkling Marie-Eve Janvier has the task of preparing the crowd for the arrival of Santa Claus. Without a doubt, her inner child will be filled with wonder aboard the magical float.

La Guerre des tuques 3D presented by Natrel !

Also new this year, Natrel will present a brand-new float featuring characters from La Guerre des Tuques 3D. Jonathan Painchaud will take part in this part of the parade, which will delight both children and their parents. This long-awaited film, based on the original that influenced an entire generation, will be in theatres beginning November 13.

The Parade on TVA and Yoopa

Pierre-Yves Lord and Anouk Meunier will once again host the parade on the TVA network and the Yoopa channel, while Anick Dumontet will be soliciting reactions from the crowd. Théo, from Yoopa, will round out the team of hosts.

The Santa Claus Parade Destination centre-ville will be broadcast at the same time on both TVA and Yoopa on November 22 at 4:30 pm. The show will be rebroadcast on Saturday December 5 at 2:30 pm on the TVA network as well as Monday December 21 at 1:30 pm and Friday December 25 at 12:30 pm on the Yoopa channel.

About Natrel

A dairy industry leader, Natrel is an innovative, responsible national brand that likes to set trends. Its product selection, strategic partners and brand new Natrel Milk Bar by java u make life more delicious for its customers. Natrel is a symbol of quality and, according to the 2015 national survey done by the Peter B. Gustavson School of Business at the University of Victoria, is Canadian’s most-trusted milk brand. Natrel is a source of pride for its 3,473 Agropur Cooperative owner members, and offers an impressive range of brands, including OKA, iögo and BI-PRO.

Destination centre-ville

The Santa Clause Parade is an initiative of Destination centre-ville, an organisation dedicated to the development, improvement and promotion of Montréal’s downtown. The organisation would like to acknowledge Natrel’s participation as a presenting partner of the event as well as that of Toy “R” Us, Complexe Desjardins, Centre Eaton de Montréal, Place Montréal Trust, Complexe Les Ailes, Ville de Montréal, TVA, Yoopa, Journal de Montréal, Journal 24 Heures, Rythme FM, CKOI and The Beat.

On Saturday November 21 at 11:00 am, join us on Sainte-Catherine West! For more information, visit, the event’s Facebook page or follow us on Twitter. Find the magic of Christmas instantly via our social media.  Use the hashtag #noelcentreville on Twitter, Facebook and Instagram to share your excitement, pictures and videos.



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