The Sainte-Catherine Street celebrates!


On July 12 and 13, downtown Montreal will pulsate to the rhythms of Sainte-Catherine celebrates!, Canada’s largest sidewalk sale: a long pedestrian-only avenue in the heart of downtown Montreal, for two days only. Sainte-Catherine Street West will be closed to traffic between Guy and Bleury streets to welcome the massive crowds that will flock to the 17th edition of this event, which has become a Montreal institution.

The huge annual success of Sainte-Catherine Celebrates! attests to the fact that Montrealers and tourists alike just love shopping outdoors! In addition, with the Just for Laughs Festival’s street performances also starting on July 12 at Place des festivals (across from Complexe Desjardins), it’s the ideal weekend to enjoy good times downtown and take advantage of incredible deals, restaurant patios, free activities and Montreal’s summer. Montrealers of all stripes are invited to take part in this festive weekend!

Fashion, atmosphere and entertainment

Participating businesses will be displaying their wares outdoors on Saturday until 7 p.m. and Sunday until 6 p.m., much to the delight of bargain hunters, with a huge variety of sales like at no other time of the year. Dancers, musicians, stilt walkers, radio hosts and deejays will entertain the public at different times of the day during the sidewalk sale to enhance the festive atmosphere. Come and enjoy the mesmerizing percussions of Terrato, the funky groove of Gruv’n Brass, Brazilian songs from Alayé and hip hop dance performances by Prima Danse.

Accessible and visitor-friendly

Positive comments from previous years speak to the fact that Sainte-Catherine Celebrates! is accessible, safe, diverse and visitor-friendly. It’s the perfect opportunity to take advantage of summer sales and downtown businesses. Why not join us on Saturday and Sunday, July 12 and 13?

Moreover, the very impressive attendance figures from past years show how easy it is to get there. Metro Place-des-Arts, McGill, Peel or Guy-Concordia metro.

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Sainte Catherine Street Celebrates is an initiative of Destination centre-ville, a non-profit organization whose members include more than 8,000 places of business located within the boundaries of Atwater and Saint Antoine, Saint Urbain and Sherbrooke streets in downtown Montreal. Among its activities is contributing to ensuring that downtown Montreal is a clean, safe and lively place where it is enjoyable to shop, work and live.

Join us and celebrate on Saturday July 12 and Sunday July 13, 2014!